Adssssss

In many ways media sets up subconscious stereotypes for how and what we should think of ourselves and our actions. Honestly, I like this ad. I enjoy wearing makeup, but not too much. This ad is obviously geared towards women with its main focus being a woman. The ad itself is for a foundation that matches your own skin tone or "who you are", that's where the quote "don't mask me" comes in. Besides the idea that women should wear makeup, I don't specifically notice any outstanding stereotype being displayed. The makeup seems to be applied pretty naturally and isn't too gaudy. It's not suggesting that women should hide behind their makeup, it is stating that women should stay in FRONT of their makeup "mask", not behind it. I like it.